I often tweak my social media bio to maintain it fresh and lively. I create a number of versions of my bio, utilizing slightly completely different wording and “tone of voice” for every social network.
In this article, you’re going to study 5 simple suggestions for improving your social media bio. (I’ve a free printable PDF of this article for you, multiple links in bio case you favor to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
Once you write your bio, think “Twitter.” Twitter gives you solely one hundred sixty characters for your bio, so it’s an excellent exercise in writing tight. You’re forced to boil down who you are and what you provide into the least amount of characters.
Your 5-Minute Bio Beef-Up Challenge
Log in to the social media account you utilize most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” space and click on to start modifying your bio or “About” information.
Earlier than you begin modifying, read via the following five suggestions, and use them as a checklist for beefing up your bio.
Tip 1: Put probably the most related particulars first.
You’ve gotten two seconds to realize the eye of potential fans. They need to know what it’s important to supply and why they should care.
Frankly, individuals who comply with you don’t care much about you. They care about themselves. They care about discovering life-altering content. So, turn that bio on its head and put your followers’ pursuits first.
Tip 2: Link to a targeted message or offer.
You may put your followers first and simultaneously build your electronic mail list by linking to a touchdown web page that gives a freebie in trade for an electronic mail address. It’s a win-win.
Once I up to date my Twitter bio, I linked to a latest blog post (the publish includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also asked my followers to share the link:
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Tip 3: Sound like yourself.
Your bio shouldn’t sound like your resume or CV. Nor ought to it embrace trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that very same conversational voice.
Tip 4: Embrace keywords and phrases specific to your enterprise
Ask yourself: “What would I google with the intention to discover this bio?”
Search engines like google and yahoo index your social media accounts; the text in the “description” area of the search results is taken directly out of your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energise your writing.
Link to your netsite.
The bio space of each social network offers you a spot to enter your website URL. Your internetsite address is not included in the character rely (except on Instagram).
Once you add your internetsite address, test it to make sure it’s clickable (in different words, don’t insert a plain text link; be sure it’s a hyperlink). In some cases, you’ll want to include the http and/or the www to make the link clickable.