Do People Favor Text Messages or Phone Calls in 2018?

If you’re excited about mobile marketing, you could be wondering whether or not you must focus your efforts on SMS text messaging, or on pre-recorded automated phone calls. It’s an ideal question – and it has stumped entrepreneurs for quite a while!

So what’s the proper choice for contemporary entrepreneurs? Do as we speak’s customers and clients want phone calls or SMS messages? In this article, we’ll take a look at the professionals and cons of textual content messaging and phone calls – and help you determine which option is right for you! Let’s get started.

The Pros and Cons of SMS Text Messages

SMS text messaging is much newer than advertising and marketing with phone calls. SMS messages have solely really been widespread for about decades, but they’re a very highly effective advertising tool. Let’s check out the benefits and drawbacks of using SMS advertising and marketing now.

Pros

ninety nine% open rate – 99% of all text messages are opened, and ninety% of these are opened within three minutes.

Real-time delivery and marketing messages – Because SMS messages are opened so quickly, they are great for time-delicate offers and advertising messages to your opted-in customers.

Highly interactive – It is simple to arrange DialMyCalls to permit -approach SMS text messaging, polls, and more by way of SMS textual content messages – boosting buyer engagement!

Cons

SMS messages are limited to 160 characters – It can be robust to suit your advertising message into such a small house, so emails or voice messages could also be better for some companies.

Users might leave your service if you send too many messages – Users have to “choose-in” to receiving your SMS messages. Should you spam them with messages, they may leave – reducing your market size.

Not everybody makes use of SMS (businesses) – Some individuals still use landlines – especially at small businesses, so you’ll be able to’t use SMS text messages to contact all of your customers.

The Pros and Cons of Automated Phone Calls

Now that we have damaged down among the pros and cons of SMS textual content messages, let’s focus on the advantages and disadvantages of using phone calls to broadforged your advertising message.

Pros

Simple and economical to get began – It’s easy to get a list of your customer’s phone numbers by way of opt-in and shortly start sending your advertising messages.

Can send pre-recorded messages – With DialMyCalls, you’ll be able to document a message and send it to hundreds of people at once. You possibly can even customize your message primarily based on every particular person list of phone numbers.

You may attain a big viewers rapidly – Just about everybody has a phone, so you’ll be able to quickly reach hundreds of people along with your pre-recorded calls.

Cons

Many individuals screen their phone calls – Most people aren’t going to pick up the phone after they see a call from a number that they do not recognize. This signifies that a lot of your calls might go unanswered. This is particularly unlucky because…

Most people do not check voicemail – Solely 18% of individuals check voicemail messages from numbers they don’t know. This implies that, in case your phone call service goes unanswered, your buyer is unlikely to listen to the pre-recorded message you permit behind.